Wednesday, August 30, 2006

Since when do magazine editors want "newsy hooks" for stories?


SINCE 4EVA, people. Which is why this little descrip of the latest Mediabistro How to Pitch feature perplexed Ed so:

Though its feminist perspective paved the way for pop culture-obsessed daughters Bust and Bitch, this magazine foremother [Ms.] now seeks pieces full of newsy hooks.


Whereas before, they wanted totally non-relevant, non-current, evergreen pablum, apparently.

Meh. (Ed's totally been Complainy Complainypants lately, huh. Sorry guys.)

XO,
Ed

Tuesday, August 29, 2006

Hee-hee headline of the day: Vanderbilt University Expert Available on Pluto


The funniest thing that's happened to Ed today was reading this press-release headline: Vanderbilt University Expert Available on Pluto. Oh yeah? Is he ON Pluto? Really?

Sigh.

XO,
Ed

Monday, August 28, 2006

Ed disapproves of getting his own coffee


The worst part about summer ending: No more summer interns. Ed seriously disapproves of doing his own research, filing his own expenses, getting his own damn soy lattes and sending his own packages. This is, how you say, El Sucko.

Know who else disapproves? These guys.

XO,
Ed

Friday, August 25, 2006

Ed's PR Pet Peeves, Part Deux: Desk-side Appointments


If Ed gets ONE more request for a desk-side appointment with a product-slinging rep lookin' for press coverage, he's going to stab himself in the eye with a pencil.

(Ohmigod, it's...happening...right...nowGHGHGHGHGHHH!)

XO,
Ed

Wednesday, August 23, 2006

Ed's in Vibe magazine!


The latest national media outlet to mention your little old Ed2010? Miss Info, Vibe magazine, Sept. 2006 issue. Fun, right? (Does anyone else think Janet looks gross now, or is it just Ed?)

XO,
Ed

Tuesday, August 22, 2006

WHAMMY


Ha! The head of American Apparel—and mastermind of those omnipresent '70s-style-porn ads—is being accused of sexual harassment, according to FishBowlNY.
Serves him right for nastyin' up Ed's morning commute.. and his web-browsing experience...and his neighborhood walkabouts—those ads are everyfreakinwhere.

XO,
Ed

Monday, August 21, 2006

What I Did This Summer by Ed's Girl II

I found it.

I found that reason to come in two hours early and leave two hours late. The one that pulls me out of the quarter-life insecurity and doubt and compels me to prove every ounce of what I’ve got.

I found it in the internship to be sure. I learned responsibility in the big and small tasks. I made mistakes. I found my faults. I learned more here than at any other EA job I might have accepted.

But I found it mostly in the people I work with. I didn’t think it was possible to look at an entire staff with the reverence that I do.

So this is my heavy-handed way of saying this summer has been an unbelievable trip. It has also redefined the word “work”. I spent 45 hours a week at my internship and carried around trays of sangria and beer for an additional 18-26 hours. I took two days off in two months.

Cocktail waitressing was work. My internship was my reprieve. Every shitty tip made me work harder at the magazine. I’d spend my day conducting research for an ambitious feature and at night I’d watch the bouncer kick out a man for shoving his pet chinchilla down a girl’s shirt or drag a homeless woman out of the bathroom with a heroin needle still stuck in her arm. It was a stark reminder to work my ass off to get the job I wanted and to keep my shirt buttoned up if someone asks if I’d like to hold their chinchilla.

My internship ends on Friday. On Saturday I turn 25. And in the next few days, I’ll find out if I have a job to come back to after Labor Day weekend.

I’m not ready to leave my magazine but one day, if I’m lucky enough, I’ll have the chance to work my way back in.

I’m ready to be 25 and I’m ready for health insurance, so keep your fingers crossed.

And I'm glad, like Ed's First Girl, that I took an internship at a magazine I aspire to work for one day instead of a job at one I hope to get out of because now I have acquired the taste of something spectacular. And no matter where I end up, I'll do my damndest to find my way back.

Now to find an apartment...

Good luck everyone!

Love,
Ed’s Girl the Second

Ed's PR Pet Peeves, Part Uno


With all due respect to public relations professionals with whom Ed has very good relationships and for whom he has much respek (booyakasha), allow Ed to present:

Ed's PR Pet Peeves, Part Uno:
Multiple exclamation points.
Multiple exclams, like emoticons and too many elipses, have no place in business correspondence, people. NO PLACE. Even if your PR firm is in Southern California. (Beautiful weather is no excuse for such excessive peppiness.)

XO,
Ed

Friday, August 18, 2006

Ed's Girl One, the sequel

I’ve been in my job for almost six months now. It’s surreal. Walking to work in the morning, paychecks on Friday, paying rent on an apartment (yes, I’m even happy about that). One day I’m basking in the newness of my situation and it feels like I just left the south, and the next day I feel like (dare I say it?) a New Yorker. I have a niche, finally. There’s something comforting about 9-to-5, or in the publishing world 8:30-7…or 7:30…or 8. And there’s nothing like seeing your name on the masthead or putting your nameplate by your desk (and yes, dork that I am, I actually took pictures of my new work space). In my first week at the job, I was just worried about getting fired. Was I overly nervous? You bet. I’d forget to breathe, and go home with what felt like heartburn. No newbie wants to seem naïve or incompetent (Reminder: You’re allowed. You’re new.) Tougher skin comes with time. Working for three bosses ain’t always easy, peeps, so yeah I’ve made some kinda-big-but-mainly-stupid mistakes. The important thing is I’m learning.

What have I learned? Now, I’m no expert, but here’s my two cents, yo:

1) Go with your gut. People thought I was ridiculous for taking an internship a year after graduating (lots of posters on here, included), but I knew it would be the best experience for me because it was my favorite magazine. And even though the pay wasn’t huge, it did eventually pay off.

2) Stop the comparisons. It’s easy to compare yourself to the next whippersnapper coming through the ranks (whippersnapper being Ed’s favorite word, you know). Yes, they are your competition, but you’ll end up where you’re supposed to end up. It took me over a year, but in the end I feel like I got the job that’s best for me.

3) You’re not too old! Despite everyone thinking I had been out of college sooo long before getting a job, I’m still the youngest person in my office. Call me “the baby,” baby.

Good luck guys. See you in 2010.

XOXO
Ed’s Girl Numero Uno

Thursday, August 17, 2006

Some of Ed's least favorite words

Poultice.
Ew. How gross is that word? Poul-tice.
Even the way you have to purse your lips out to say it is gross. Like, Ed is picturing some loose-rubberband-lipped old dude with whispy, oily, yellow-gray hair and baggy gray polyester slacks saying it..."poul-tice."

Also most-hated:
• sinew
• gal (it's not gross, just stupid)
• blog
• moist

Yours?

XO,
Ed

Who's your daddy NOW?

Congratulations to soon-to-be-NYC-mag-intern Jessica Girdwain, winner of the first-ever Ed's Trust Fund! Thanks to her passionate essay and application, Ed is now $1,000 poorer. Don't spend it all in one place, Jessica. (Unless it's rent!)



Thanks to everyone who applied—Ed hearts you and wishes you luck.

XO,
Ed

Tuesday, August 15, 2006

Ed's favorite burger may have pee-pee in it


Shake Shack Fails Health Inspection, Scores 140
[From eater.curbed.com]

Oh well. As long as the Shack Sauce isn't anything other than mayo, ketchup and some pickles, Ed's still going to MAO.

XO, Ed

Monday, August 14, 2006

People get fired. Get over it.


Seriously guys? Ed is going to bizznarf if the media bloggers write one more post about the layoffs at Maxim. The magazine got a new EIC—what did you THINK was going to happen? And it's not even like the fired few were bold-face names. One breaking-news post about it, interesting. Two, three, four? Re-konk-ulous.

(A fact-checking thing: One of the layoff-ees was a senior writer, not associate editor. Ed is so SMRT.)

XO,
Ed

Friday, August 11, 2006

Hey everybody, come see how good Ed looks!



Old Navy: An underpaid magazine editor's drizzzzneam. Close your eyes and imagine Ed in this little number:


H-O-double-TT.
XO,
Ed

Thursday, August 10, 2006

Ed's goin' to the Candy Shop


What Ed's listening to now on his iTunes radio flow:
Smoothbeats "explicit nonstop beats 24 hours a day"
Sure, there are some dirty words—OK, kind of a lot of dirty words—but Ed needs fly beats ta' edit to, man.
XO,
Ed

Wednesday, August 09, 2006

Dude, Ed almost cried an' sh*t

Teen People closing is old news, but Ed's wound was ripped open again this a.m. when he got this auto-reply from yesterday's newsletter:

Subject: RE: Whippersnapper this.
Date: Tue, 8 Aug 2006 16:10:23 -0400
From: administrator@teenpeople.com
To: ednews@ed2010.com
Teen People Magazine has closed effective with the September issue. For the latest celebrity news and information, please visit http://www.teenpeople.com

Why, God? At least Time Inc. is good about placing their laid-off peops. (Or are they?)

Well, looking at these pooches makes Ed feel all better. BETA ENDORPHINS, BABY!


XO,
Ed

Who wants to be EG-IV?

Ed is looking for a new guy or girl on the hunt! If you think you'd be the perfect looking-for-that-first-magazine-edit-job blogger, send a sample blog to ed@ed2010.com.